Evergreen Marketing

Marketing Strategy for your Business Plan

A significant part of your initial business plan should be devoted to understanding your market and your customers. Evergreen Marketing can work with you to describe:

• The market; your competitors, influences on your business
• Your customers; their needs, buying behaviour, price sensitivity
• Your offering; what product/service you will offer, how you will position it, what differentiates you from your competitors
• SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats); combining insight from all the above and taking a longer-term view of your business objectives
• Critical Success Factors; what they are & how to address them

Package fee: £450

Launch Communications Plan

Once you have defined your product or service and how it will be positioned and distributed, you need to have a comprehensive plan to launch it into the market. Evergreen Marketing will work with you to create a launch communications plan that takes full account of your customers and their needs/habits, as well as timescales and the budget required.

Package fee: £500

NB. The cost of producing and delivering the communications activity is not included in this package.

1-1 Consultations

In addition, Evergreen can offer you 1-1 consultations, to discuss and develop your marketing strategy. These meetings can take place at your premises for your convenience or at the Evergreen office and can be flexible to fit around your business hours (including evenings and weekends).