STARTING OUT

Starting up your own business requires know-how in so many areas and marketing is one of the most vital. Clear insight into your competitive position in the market, your customers' needs, wants and buying habits, as well as a launch plan to kick start your business, are essential and can dictate whether your new business succeeds or fails.

Evergreen offers two fixed price start-up packages, so you know exactly how much it will cost you and what you get for your money. There are also 1-1 consultations available to discuss and develop your business idea and marketing strategy and an extensive range of marketing support services for business startups.

Marketing Strategy & Planning for your Business Plan

A significant part of your initial business plan should be devoted to understanding your market and your customers.

Evergreen Marketing can work for you to understand & analyse:

• The market; your competitors, influences on your business
• Your customers; their needs, buying behaviour, price sensitivity
• Your offering; what product/service you will offer, how you will position it, pricing, what differentiates you from your competitors
• SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats); combining insight from all the above and taking a longer-term view of your business objectives
• How to attract prospects to your business and convert them into loyal referring customers
• Critical Success Factors; what they are & how to address them

Launch Communications Plan

Once you have defined your product or service and how it will be positioned and distributed, you need to have a comprehensive plan to launch it into the market. Evergreen Marketing can work for you to create a launch communications plan that takes full account of your customers and their needs/habits, as well as timescales (and budget) in order to attract potential customers to your new business and jump start sales.

1-1 Consultations

In addition, Evergreen can offer you expert business and marketing advice via 1-1 consultations, to discuss and develop your marketing strategy.

Ongoing Marketing Support Services

Evergreen provides a full range of marketing services. Everything from advertising and PR (Media Relations), to brand and logo creation, event planning and management to designing websites, producing brochures, newsletters and more.

Find out why you should choose Evergreen Marketing and view testimonials

Contact Alison to arrange an initial meeting (free of charge) to discuss your requirements. Following the meeting you will then receive a fully costed work estimate for your consideration.