Services
Advertising
Maximising your return on advertising spend
- Copywriting: words to use in your advert
- Design: professional advert design, image sourcing and selection
- Placement: selecting where to feature your adverts…which papers, magazines, websites, radio stations, etc.
- Rate Negotiation: getting the very best possible deal
- Paid Social Media Advertising: creating campaigns and adverts and managing it monthly
Copywriting
Finding the right words
- Whether for adverts, websites, newsletters, brochures, email marketing, magazine articles, brochures, letters, etc… I can craft the right words & editorial for all your business needs
- Ghost writing – researching & writing articles for you under your name
Online marketing
Instant, trackable communication tools
- Design & creation of e-Newsletters & e-Shots
- Social Media Facebook, Twitter and Instagram Setups
Events
Planning & managing your business events
- Recommending what type of events to run
- Event planning & management
- Sourcing event suppliers
- Designing & printing required materials, banners & signage
Marketing planning
Strategies to provide direction & focus
- Setting business goals to drive your business forward and devising a marketing strategy to achieve your business goals
- Constructing a marketing plan with practical & affordable actions to get the phone ringing
- Reviewing & recommending enhancements to your customer contact strategy
- Performing a Marketing Audit of your company to identify areas for improvement
- Assessing how to reduce your marketing cost
Market research
Understanding your customers wants and needs, competition & opportunities
- Analysing your competition & opportunities
- Creating focus groups & Mystery Shopper programmes for your business
- Competitive analysis to identify competitive advantage, unique selling points & key messages
- Effective ways to measure customer satisfaction and gather/action feedback
- Developing demographic profiles of your target customers
Mystery shoppers
Obtaining invaluable & fascinating customer insight into your business
- Arrange mystery shopper visits & detailed evaluation reports
- Create & manage focus groups specific to your business
Photography
Capturing the visual essence of your business
- Arranging professional product, premises & staff photography
- Finding & selecting stock images
Premises reviews
Making the most of your business premises from a sales perspective
- Carrying out retail and service based premises reviews to make recommendations for improvements
Publicity & PR
Getting your business news & editorial featured in the media
- Liaising with local and national press & media to secure press coverage for your business
- Writing and issuing press releases
- Managing press interviews
Social media
Managing your business social media & posting engaging content on your behalf
- Create social media strategy aligned to business goals to target customers
- Manage social media accounts on a daily basis (including Facebook, Twitter, Instagram, LinkedIn, etc)
- Design social media advertising campaigns and deploy them
Websites
Creating websites that people love to visit & can find easily
- Manage the process of working with website designers to create a new website
- Review & improve your existing website
- Effectively increase traffic to your website
- Devise an improved website structure
- Write content (words) for your website
- Improve Google search rankings (SEO – Search Engine Optimisation)
- Google Analytics monitoring